In the dynamic and competitive world of product packaging, brands are constantly seeking innovative ways to capture the attention of consumers. One such technique that has gained popularity in recent years is the use of high build spot varnish for labels. This specialized varnishing process goes beyond the conventional, adding a tactile and visual dimension that elevates the overall appeal of product packaging.

High build spot varnish is a finishing technique that involves applying a thick layer of clear varnish to specific areas of a label, creating a raised or textured effect. This process not only enhances the visual aesthetics but also adds a new tactile element, inviting consumers to interact with the packaging on a sensory level. 

One of the primary advantages of high build spot varnish is its ability to create contrast and depth on labels. By selectively applying the varnish to certain elements of the design, such as logos, text, or images, brands can make these elements stand out, drawing the consumer's eye and conveying a sense of premium quality. The raised texture adds a luxurious feel to the packaging, making it more memorable and impactful on the shelf.

Furthermore, high build spot varnish provides a protective layer to the labeled surface, guarding against wear and tear. This is particularly beneficial for products that may be handled frequently, such as cosmetics, beverages, or high-end consumer goods. The varnish acts as a shield, preserving the label's vibrant colors and preventing fading or damage over time.

From a marketing perspective, the use of high build spot varnish allows brands to communicate a message of sophistication and attention to detail. The tactile experience created by the raised varnish engages the consumer's sense of touch, leaving a lasting impression and fostering a positive association with the product and brand.

It's essential to note that the application of high build spot varnish requires expertise and precision. Collaborating with experienced label printers or packaging specialists ensures that the varnish is applied accurately, enhancing the design without compromising its integrity. The choice of varnish type and application technique can also influence the final result, allowing brands to tailor the finish to their specific aesthetic goals.

High build spot varnish has emerged as a powerful tool for brands looking to make a lasting impression in the competitive landscape. By adding depth, texture, and a touch of luxury to labels, this varnishing technique transforms product packaging into a multisensory experience, captivating consumers and reinforcing brand identity. As the demand for unique and eye-catching packaging solutions continues to grow, high build spot varnish stands out as a versatile and effective choice for brands aiming to leave a lasting imprint on their target audience.

Label Power are experts at high build spot varnishing. We recently were a finalist for an international Digital Printing Award for a series of labels in which we employed this technique. If you're in the market for beautiful labels that catch the eye, contact Label Power today.