Why Your Business Should Be Using QR Codes
QR codes have become a common sight in businesses everywhere, and there’s a good reason for that. Since the onset of the pandemic, companies have sought new ways to engage with customers virtually. QR codes offer a practical solution for contactless payments and signal to your audience that you're adaptable and tech-savvy.
Though QR codes have been around since the early 2000s, they gained widespread use in the 2020 pandemic. These black-and-white squares transmit information directly to a phone when scanned. Nowadays, you don’t even need a separate app to read a QR code—just use your phone’s camera. QR codes can convey various types of information, including menus, coupons, websites, and more!
Creating QR codes is simpler than ever. Numerous free apps and websites can turn your data into a QR code in seconds. But why should you incorporate QR codes into your business? Here are some compelling reasons:
Convenient Contactless Payments
QR codes surged in popularity during the COVID-19 pandemic as businesses sought touch-free payment methods. They enable customers to pay without handling cash or touching payment terminals. Today, QR codes offer a more convenient payment experience than waiting in line at a counter. To use QR codes in your business, set up a code for payments and place it where customers can easily access it—like at the counter, next to the cash register, or on tables.
Demonstrate Technological Savvy
Most small business customers are under 35, a demographic that heavily uses QR codes and other technologies. By adopting new tech, you show your customers that your business is modern and up-to-date. Offering conveniences like QR codes can help keep customers coming back.
Provide Additional Information
Business cards have limited space, but QR codes can direct customers to extensive information about your business. Whether it’s your website, trading hours, or a promotional video, QR codes can share details efficiently. You can even create a QR code that adds your contact information directly to someone’s phone. The possibilities are vast!
Gain Valuable Insights
QR codes aren’t just about convenience—they also provide valuable data. Many QR codes include tracking features that allow you to analyse usage patterns, such as peak scan times, popular locations, and frequently scanned codes. This data can help you understand customer behaviour and tailor your promotions accordingly.
Cost-Effective Solution
QR codes are an economical option for businesses. Most QR code generators are free, and printing QR codes is affordable. By integrating QR codes, you can offer touch-free payments and access to information without breaking the bank.
Label Power are your best option for QR codes solutions. Contact us here for the latest range of QR codes printers and software.
