Australia, April 30, 2013.

James Malone, Managing Director for Label Power explains, “We asked our clients the following question: what do you need from your label supplier so you can stay ahead in today’s competitive market? It turned out they need much more than the conventional label printer can offer – Things like quick turnaround, better quality, no minimum quantities, multiple varieties, textured, metallic and clear label stocks, pre-production proofing, no plate costs.”

After investigating all current print technologies, Label Power decided to invest in a HP Indigo digital press and Digicon finishing line to take care of their customers needs.

With the new label press and label finishing line Label Power’s customers can now benefit from short-run label. Before installing the HP Indigo, Label Power ran their short-run jobs on flexo-graphic presses. However, these kinds of jobs were not always economically viable as the time taken to mount the plates, set them up and then to clean down afterwards, often made the whole process costly. Instead, with the HP Indigo Digital Label Press, no plates are needed, which means a speedier and cost effective service.

Malone continues “the HP Indigo prints at up to 230 line screen, compared to most traditional flexographic presses that print at 133-150 line screen. This means that we can print labels with perfect registration and photographic quality. The image detail and the colour that you get on the labels are just splendid. On top of that, we can now offer a 2-3 day turn-around after artwork approval and variable data printing options. For instance we can print 500 labels and every label can have different data”.

Label Power’s HP Indigo label press and Digicon label finishing line supports the industry’s widest range of media for digital printing including clear and silver synthetic stocks, textured and speciality stocks. The HP Indigo digital print can be finished with a wide range of varnishes, laminates and hot foil stamping embellishments. Malone says “These features are of great benefit for many of our customers in the wine, beer, food, cosmetic, and chemical industry. For example we recently printed full colour synthetic food supplement label for a manufacturer who wanted to see a mock up of the label on tubs of the actual product before going to print, we were able to print proof labels on the actual stock for testing and approval before starting the full production run. The labels were also overlaminated, creating a glossy finish that is durable and waterproof to withstand scuffing and moisture”.

Label Power specialise in providing high quality printing services for the cosmetic, beverage, health, retail and chemical industries and have been doing so since 1996. They have built a reputation as a customer-centric company who believe in adapting their business to suit the requirements and needs of their customer base. The inclusion of the HP Indigo Digital Label Press and Digicon Label Finishing Line to their team, shows exactly this.

For more information about Label Power please visit www.labelpower.com.au or call us on (07) 3710 7000.